Shoppers were entertained after a man walked out in central London on Friday 24 wearing only a mask.
Perhaps wrongly interpreting the Government’s latest coronavirus advice, he made sure to wear a blue covering but placed it in the wrong spot while walking along Oxford Street.
Some pedestrians stood in their paths to take photos of the man while others looked in shock.
It was unclear what provoked the stunt, but his walk was captured by a Reuters photographer from an office above the street.
It comes as face masks were made mandatory in shops, takeaways and banks from today, in addition to on public transport, to battle the spread of Covid-19.
People buying a takeaway coffee are amongst those needed by law to use a face-covering.
However, some high street chains have said they will not penalise customers who fail to do so.
Police can hand out £100 fines to people in shops, shopping centres, banks, takeaway outlets, post offices, sandwich shops and supermarkets who flout the rules.
However, the College of Policing has said officers “should only be required as a last resort”.